HeyHey! So I was lucky enough to be invited up to Northampton for the RedRock pop-up shop to cover the event. RedRock is a vintage, handmade and reworked online boutique created by fashion and textiles graduate and stylist extraordinaire Kiran Lall (read my post about RedRock HERE). The event kicked off at 12, and I arrived on the dot (an hour later than I wanted thanks to delayed trains and my general tardiness). There was already a gaggle of eager, fashion junkies waiting for the doors to open, and we were soon welcomed in to peruse the racks of vintage and handmade pieces.
The place was packed! Shoppers got stuck in straight away, clutching Kiran's unique pieces to their chests and ducking off into the make shift changing rooms to try them on. The atmosphere was relaxed and friendly - everyone happily chatting to one another and discussing which items they had their eyes on. The clothes themselves were to die for:
Prints, prints prints! Aztec, paisley, floral pieces-a-plenty!
Mouth watering, acid bright colours, mixed with different textures and materials - crochet, lace, sheer chiffons and velvets.
Re-worked levi shorts are a staple - how cute are these bad boys?!
RedRocks signature studded collars.
Handmade shorts in gorgeous flamingo print (a favourite of Paloma Faith's!)
And there were plenty of fashion forward ladies in attendance!
Nicola, a student at the University of Northampton found out about the event from flyers posted around the uni. She was definitely in a mood to buy "I'm going to a few festivals and travelling this summer so looking for some crazy clothes to take with me!"
Charlotte, a blogger from Northampton [check out her fab blog HERE] and Kiran (not the designer!) are friends of Kiran's (the designer) and came down to support her - and pick up a few goodies of course.
Carrie, who'd just moved back to Northampton from north west London has her finger firmly on the fashion pulse, "I'm looking for something to wear - I'm off to the Bambi and Manson press party in Whiskey Mist tonight!"
The lady herself was kept busy all day - talking to customers, taking alteration orders, and making sure everything was fully stocked.
Kiran, centre, helps a customer. With Ben Johnson (right), the stylist for the event and editor of Personality to Pavement, street style.
Cute puppy appeared from next door! Emily, PR assistant, has a good hug.
The Team with customers.
I finally managed to steal a minute of Kiran's time to have a cuppa and ask her a few questions. Having graduated with a fashion and textiles degree, she knew from day one she wanted to start her own line. Starting with simple customized and vintage T-shirts, she quickly got her business model together and approached the Princes Trust and secured other small loans. In 2009, RedRock took off.
Not only do they have a site, they also sell on ASOS marketplace ("our vintage dresses do so well on ASOS", Kiran says), and are constantly in talks with other major retailers. But Kiran is most proud of her collaboration with Oxfam - she works with their stock and a percentage of the profits go directly to Oxfam. "That's what we're all about really - recycling and reusing, sustainable clothing sourced and made here in the UK. I'm definitely proud to be working with Oxfam."
She loves what she does. She recently reduced her time in the studio to five days a week "my boyfriend never got to see me!", and when she's not sewing like mad and sourcing materials, she lectures in fashion marketing at both the University of Northampton and Luton. Her only advice to up and coming designers and entrepreneurs is to love what you do. "You really have to want it. You have to be prepared to work day and night. But for me, I love what I do so it doesn't even feel like work."
All in all it was a fabulous day, and of course I picked up a gorgeous piece myself! I'll be uploading a haul video of all my recent purchases and I'll definitely be featuring my RedRock piece!
RedRock on ASOS: https://marketplace.asos.com/boutique/redrock
Personality to Pavement: http://www.facebook.com/PersonalityToPavement
Charlotte's Blog: http://charlottefashionblog.blogspot.co.uk/
My Twitter: https://twitter.com/dreasjunk