Starting a new series here on the blog, of the unlikely style icons that appear as if out of nowhere, quietly carving out a style niche that many overlook in favour of their more classically stylish counterparts. So the Joan Harris' and Olivia Popes', the Cher Horowitz's and Holly Golightlys' and the Rihannas' and the Blake Livelys', step aside. We salute you, but there's something fascinating and inspiring about the offbeat and the obscure - from TV characters to news anchors and everything in between.
Peggy Olson - Mad Men
Nothing says style evolution like the transformation of Peggy Olson (played by Elisabeth Moss). A-line midis, pleated gingham, sensible shoes and those bangs were Peggy's nonfashion fashion of the first few seasons. As she grew in strength and capability, so did her wardrobe - bold colour, shifts, chiffons and layered textures/prints, Peggy nails the professional woman of the sixties vibe.
Music brought to you by The Animals - sixties perfection. Press play and time travel.
We meet Peggy as a 50s relic - good girl gingham, sweaters and plenty of A-line action. Void of accessories and embellishments, Peggy was projecting a serious "I'm-sweet-and-innocent-so-no-need-to-notice-me" vibe.
Okay, so we've still got the trademark Peggy bangs, but she's literally and figuratively letting her hair down. She's streamlined the frumpy frocks by rocking the waist belt to perfection, and opts for bolder colour and grown up gingham. That's the beauty of Peggy - there's no uncharacteristic 360. She maintains the same motif but evolves - we're still seeing A-Line shapes and high necklines.
WHAT A DIFFERENCE A DECADE MAKES. Here Peggy's style is fully realised. The colour palette - characteristic mustards, and terracottas of the mid-late sixties, but punctuated with plums, aubergines and deep navys, and print and colour accents that don't overpower. Slightly shorter hemlines and A SIDE FRINGE(!) mark Peggy's new found confidence and power. Note Peggy's style staples - A-line shapes, the necktie and pussybow, simply accessories, high necklines - are still present.
Mad Men costume designer Janie Bryant (who is an absolute genius in my opinion) gives us a real woman rather than a 2D character, and she wonderfully demonstrate the evolution from girlhood to womanhood in a rapidly changing 60s landscape.
What are your thoughts on Peggy's style? And who are your unlikely fashion icons?